Process

My approach to design is a human-centered process. I use empathy to understand the people using the product or service and their most pressing needs. I conduct research and follow through with a strategy and a set of potential solutions. I prototype and test the solutions with users. I iterate to continually improve the experience and delight.

I believe in a flexible, iterative, design thinking process that addresses the unique considerations of the work to be done.

RESEARCh

interviews, contextual inquiry, personas, competitive analysis, insights

DEFINE

mapping, prioritization, information architecture, heuristic evaluation, strategy

BUILD

sketches, wireframes, mockups, prototypes

SHIP

usability testing, iteration, continuous improvement

Clients & Companies  

I have been fortunate to work with leading edge companies both large and small in diverse industries from advertising and entertainment, to non-profit, e-commerce, and financial services.  The journey has culminated in 18+ years experience creating compelling experiences, content, and marketing solutions. I'm not able to post everything here but have provided a few case studies to showcase my process and the type of challenges I've worked on.  To see additional work or set up a time to chat, feel free to contact me.